Many of us are afraid to follow our passions & pursue what we want the most, because it means taking risks & even facing failure. But to peruse your passion with all your heart and soul is success in itself. Mr. Mukesh Nayak, the director of Movewell Media Pvt Ltd, is one such enterprising individual, who treaded a path less travelled. Kissing goodbye to his comfort zone and starting off a new venture was not easy...but as they say, "Where there is a will, there is a way." It was his vision and rich experience of brand management & strategic marketing that led to the formation of Movewell Media in August 2008, which eventually became a Private Limited company in June 2009.
An Engineering Graduate with an MBA in Marketing, Mukesh Nayak has more than 12 years of Corporate Marketing and Pharmaceutical Brand Management experience. He has to his credit, some of the first time in India launches of Pharmaceutical brands like Feliz S, Arip MT, Lamitor OD etc during his corporate tenure. Having travelled across the length and breadth of India and several international destinations and meeting several people of repute from different walks of life, he has developed an uncanny ability to appreciate other people's perspective, which has helped him recognize the power of "Putting Customers First".
He is a sought after speaker and regularly visits various business schools as a guest lecturer to share his vast experience of marketing and branding with the young and budding managers in the making. He is the marketing brain behind findphysio.com - India's first web portal in Physiotherapy and PHYSIOTIMES - India's first magazine for Physiotherapists, which are the two in-house projects of Movewell Media. He also writes a regular column "Marketing Mantra" in PHYSIOTIMES to share the management and marketing principles he has learned over the years and how they can be replicated in physiotherapy for professional development. He regularly conducts seminars on topics like marketing management and the need for developing Lateral thinking in physiotherapy using Edward De Bono's concept of Six thinking Hats.
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