Therapy Product Manager
Intas Pharmaceuticals Ltd
I was first introduced to Mukesh in August 2014 as a pharmaceutical brand manager turned graphic designer who could create exceptional and creative concepts for pharma brands. I have known Mukesh Nayak professionally for over five years now. During my tenure at Zydus Nephrosciences, Mukesh Nayak has worked with me for designing of various print media material and marketing collaterals for new product launches and specialized brand campaigns for the division.
Mukesh has planned, designed, developed and prepared exceptional print communication for the launch of brands like Ferixym and Renocrit which are mainly prescribed for anaemia to the patients of chronic kidney disease (CKD). His design campaigns “LiFe is awesome” for Ferixym and “for a better tomorrow” for Renocrit were highly appreciated by the field staff and doctors. His background knowledge and past experience of pharmaceutical marketing and branding gives him an edge over other designers in terms of execution and creativity.
During our association at Zydus, he has designed creative campaigns for division’s flagship brand Zyrop on the completion of its 20 years and other brands such as Virolfi, Nexilog, Nexiron O, Graffalon etc in the Nephrology segment. He has also designed material like patient education booklets, danglers, banners and standees on important occasions like World Kidney Day. He has designed the visual aid for our dialysis range for in-clinic promotion as well as theme and ambience banners for our launch meetings.
Mukesh is a highly skilled graphic designer and branding expert with the ability to understand the client’s needs and deliver within timelines. His creative approach and commitment to his work makes him a go to expert for all design needs. I strongly recommend his services as a graphic designer to anyone seeking solutions for visual communication and branding for their products or services.