Cadila Healthcare Ltd
I am glad to write this reference for Mukesh Nayak whom I know professionally for the past 5 years. He is a highly experienced Graphic Designer and Branding Professional with an ability to create captivating designs. I have worked with Mukesh at Zydus Oncosciences between the period 2015 to 2018 for designing information for visual communication of new product launches and special campaigns for other brands mainly using print & electronic media.
During our association, Mukesh has worked on the designing of print communication for our brands like Resihance & Bryxta right from conceptualization to execution of all the promotional material including visual aid, in-clinic literature, banners, flyers, Product Monograph, Training Manual etc. He has also worked on designing interesting campaigns for other brands in our oncology portfolio such as Zyceva, Zybira, Cabtana. Additionally, he has also designed logos for brands like Mostim, Pomiat, Envira as well as the Hematology Visual Aid for the Oncosciences division. He also created an audio visual film for the launch of Bryxta.
In my considered opinion, Mukesh is a highly skilled graphic designer with the ability to determine the objectives and constraints of the design brief, undertake research and analyse functional communication requirements & formulate design concepts for the subject to be communicated. He has the ability to plan, design, develop, and prepare the entire promotional plan and advertising activities for the brand. His past experience in Pharma PMT is an added advantage while working with him, as he has the technical understanding needed to create specialized brand communication.
He uses a combination of text, symbols, pictures, colours and layout to achieve the communication needs of the brand and target the message for our intended audience. His ability to prepare sketches, diagrams, illustrations and layouts to communicate design concepts is really helpful in creating compelling campaigns. He has not only recommended functional and aesthetic materials and media for publications but also helped us in carrying out production of the promotional material in the chosen media for our brand campaigns.
I am happy to recommend Mukesh Nayak’s services for anyone looking for professional designs and branding for their products and services.