Mr. Powerman Character Design (Sugamet)

Mr. Powerman Character Design (Sugamet)

Sugamet MCG is an anti diabetic medicine from Zydus CND, A division of Cadila Healthcare. As Sugamet MCG is M ’powered to control T2DM and its complications, a mascot by the name Powerman was created to enhance brand recall. The mascot with different poses was then used to enhance brand recall and communicate brand benefits to the doctors through various in-clinic activities.

  • Client Zydus CND (A Division of Cadila Healthcare Ltd.)
  • Tags 2014, Pharma Collaterals, Pharmaceuticals, Zydus Cadila

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